@ivalueahealthyclimate is an Instagram campaign started by Claire and Gracie to test the power of one’s social network. Our goals were to go viral, stay unbiased, and spread appreciation for a healthy climate. Ever since the outbreak of COVID-19 and the stay-at-home orders from the government, Instagram and other social media outlets have spiked in use especially for a younger demographic. This younger demographic seemed to be the ideal target audience, as we understand the trends of our peers. For example, our campaign “I Value A Healthy Climate” was inspired by the viral “challenges” that have taken place on Instagram since the stay-at-home orders began. These challenges required people to upload a photo on their Instagram Story -a post which disappears after 24 hours- that related to the theme of the challenge. Previous challenges included posting a picture of one’s dog, a favorite music album, or a picture of oneself for appreciation, as well as one that involved doin...