Global Land Use, what can we do?
This final was an opportunity for me to communicate and
address the need to reduce animal consumption and in turn reduce the land use
for animal agriculture and farming for use in animal agriculture. I wanted for
my piece to be seen by those that are both in my age bracket and those
significantly older than me who may be new to the climate change discussion. This
piece that I made was a slideshow of different visuals
of the same data set to reiterate information to my audience without feeling as
though they are drowning in data. I recorded an audio track over my slideshow
so instead of simply reading the information on
my slides the audience could hear an youthful and positive voice narrating some information that they may not be 100% interested in. My
thought behind this communication piece was to get my audience to see the
impacts that minimizing/removing meat and animal products all together can do
for the way we use land globally and how in turn that can affect climate
change. I want people to take what they see and allow it to either impact their
lives or for them to share it and see how others can make a change. Since food
is one of the easiest things in life to change, especially in a financial
context.
Within my communication I used basic climate information from three different online resources while implementing framing introduced by the Stoknes text and an article from class that introduced me to public opinion on climate change in the US. I kept the information and duration of my communication piece brief and simple so rather than giving a ‘lesson’ to my audience it can be a possible tipping point or a little nugget of information that can be a starting point into their curiosity of adjusting their meat consumption, or thinking about climate change in general. I think a way that I can diversify the audience base and increase unbiased feedback is posting it to a platform where I do not have close relatives or friends, like youtube for example. I was making a statement about something I am passionate about and something that may have a strong residual impact without overloading the audience with carbon emission data, climate change projections, and dramatic negative weather patterns (all the not so fun stuff). I hope that this communication piece is successful but regardless I do plan on making new communication pieces and learning from this experience.
Sources & References:
Stoknes, P. E. (2015). What we think about when we try not to think about global warming: toward a new psychology of climate action. White River Junction, VT: Chelsea Green Publishing.
Weber, E. U., & Stern, P. C. (2011). Public Understanding of Climate Change in the United States. American Psychologist , 315–328.
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